If you’ve recently created a Shopify website, you’re likely interested in doing everything you can to make sure it ranks well in search engine results pages. In this blog post, we’ll share five actionable tips that will help improve your site’s SEO. Keep in mind that SEO is an ever-evolving field, so be sure to revisit these tips on a regular basis to ensure your site is always performing at its best. Thanks for reading!
1. Do your keyword research
Before you can optimize your website for specific keywords, you need to first understand what those keywords are. To do this, you’ll need to engage in some keyword research. According to Local SEO services Houston, start by brainstorming a list of terms and phrases that are relevant to your business or website. Then, use a tool like Google’s Keyword Planner to see how often these terms are being searched for and how difficult they are to rank for. Once you have a good understanding of the keywords you should be targeting, you can start incorporating them into your site’s content.
2. Optimize your website’s title and meta tags
Your website’s title and meta tags are important elements that help search engines understand what your site is about. Be sure to include relevant keywords in these tags, and try to keep your titles and descriptions concise and to the point. If you’re not sure how to edit these tags, Shopify has a great guide that can help.
3. Create quality content
One of the most important things you can do to improve your Shopify SEO is to create quality content that is relevant to your target keywords. Your content should be well-written, informative, and useful to your audience. In addition to including keywords throughout your text, be sure to also use other strategies such as internal linking and external linking to further improve your site’s SEO. If you have been getting cheap content writing services, make sure that they are still quality and doesn’t look spammy so you won’t be flagged by search engines.
4. Optimize your images
In addition to text, search engines also index the images on your website. As such, it’s important to make sure your images are optimized for SEO. This means adding relevant keywords to your image file names and descriptions, as well as using the alt tag to provide additional information about the image.
5. Promote your website
A leading SEO Company in Arlington shared that once you’ve taken care of the technical aspects of SEO, it’s time to start promoting your website. There are a number of ways to do this, but some of the most effective include social media marketing, blog writing, and guest posting on other websites. By promoting your site, you can help attract more visitors which will, in turn, help improve your site’s ranking in search results pages. Thanks for reading!
We hope you found these tips helpful. If you have any questions or would like to learn more about SEO, please feel free to contact us. We’re always happy to help!